Typography & Print
- coditiedeman
- Apr 24, 2021
- 1 min read
Updated: Nov 28, 2023
Grade: (6) Distinction
This course introduced fundamental precepts of communicating ideas and information, such as grid systems, semiotic analysis and visual hierarchy, as well as typographic knowledge and skills within wider social and cultural contexts. Through research-based creative studio activities, I created a social and historical framework of typography through Roman lettering, the introduction of moveable type, and the subsequent history of printing.
For this project, a collection of four essays have been extracted from the themes of
typography and layout, written by acclaimed design writers Ellen Lupton, Beatrice Warde, and Josef Müller-Brockmann. These texts have been collated and displayed for educational purposes only, supplied for student designers to learn and practice typeface selections, page layouts, and typography design.
For this project, I was inspired by trending young illustrators and designers who are also going to be my target audience for this project. I want my typefaces, colours and overall display appealing for young, artsy designers looking to expand their creative thinking. My target audience are orientated designers with high interest but with lower capacity – believing that once they’ve had a taste, they’ll return.
I also utilised my time during this course practicing and familiarising myself with
Adobe software such as Adobe After Effects, Illustrator, Photoshop, and InDesign.
This course has made me thoroughly understand typesetting and think about how to demonstrate my ability to synthesise the typographic layout practices and principles delivered in weekly lectures and tutorials.
Not only have I understood the different types of typographic elements, but I have also delved into how type can make a person feel and its personality contrasting to its content.
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