Marketing Strategy & Analytics - FINAL Marketing Course CAPSTONE

coditiedeman
Nov 28, 2023
1 min read

Grade: (7) High Distinction

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This course introduced important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.

For my major project, I created a strategic marketing plan for a sustainable laundry business in Melbourne, Australia.

Using a real-life business scenario as the basis for my university project was an excellent way to apply theoretical knowledge to practical situations and enhance my learning experience.

I designed a visually appealing and informative marketing plan for the Dirt Company to consider moving forward into the new year.