Work Experience

DESIGN | RETAIL | HOSPITALITY

Current Role:
Campaign & Social Media Lead

CITY VENUE MANAGEMENT | OCT 2025 - Present

I lead marketing, social media, content and campaign execution across City Venue Management (CVM) and its flagship swimming brand, Rackley Swimming. Working across a large network of aquatic, leisure and sporting venues, my role combines strategic marketing with hands-on creative execution to deliver campaigns that engage customers, strengthen brand presence and drive participation and retention.

Key responsibilities include:

Lead the development and execution of integrated marketing campaigns across digital, social and in-venue channels.
Develop campaign concepts, customer journeys, promotional mechanics, content strategies and marketing rollouts.
Manage social media strategy including influencers and content across Instagram, Facebook and TikTok, including campaign content, Reels and ongoing brand storytelling.
Create and coordinate digital and physical marketing assets, including EDMs, social content, posters, flyers, signage, venue activations and promotional collateral.
Lead seasonal retention and customer engagement campaigns, including the award-winning Trev’s Turtle Club winter campaign.
Manage campaign partnerships and sponsorship activations, integrating partners into customer-facing campaigns and experiences.
Support the planning, promotion and content creation for events, community initiatives and major industry activations.
Coordinate marketing execution across venues, working closely with frontline teams to ensure campaigns translate effectively from strategy into the customer experience.
Manage campaign operations including competition mechanics, terms and conditions, registrations, QR-code journeys, prize draws and promotional processes.
Develop content and marketing initiatives that support customer acquisition, retention, brand awareness and community engagement.
Contribute to industry award submissions and marketing initiatives, with campaigns contributing to two consecutive Australian Swim Schools Association (ASSA) National Gold Marketing & Communications Awards.

A role spanning strategy, campaigns, content, social media, partnerships, events and in-venue experiences — with a focus on turning marketing ideas into campaigns people remember.

Previous Employment Experience

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Social Media & Multimedia Specialist

City Venue Management (CVM) | Apr 2025 - Oct 2025

Key responsibilities and achievements included:

Supported the graphic design team with creative conceptualisation, content development and multimedia production across CVM (a multi branded business, managing and contributing to over seven brands, including Rackley Swimming).
Created social media content, video concepts, Reels, digital assets and campaign collateral across multiple platforms.
Contributed to the development and execution of integrated marketing campaigns, extending beyond content creation into campaign strategy and delivery.
Developed campaign concepts, customer journeys, promotional mechanics and supporting marketing materials.
Assisted with campaign onboarding and rollout, coordinating creative, digital and in-venue components across the Rackley Swimming network.
Worked collaboratively across marketing, design, venue and operational teams to bring campaigns from concept through to customer-facing execution.
Took on increasing responsibility for campaign planning, coordination and delivery, demonstrating the ability to manage projects beyond the original creative scope of the position.
Supported social media strategy and ongoing brand storytelling across Rackley Swimming and CVM.
Contributed to partnerships, promotions, events and venue activations through creative content and campaign support.
Played a key role in the execution of Rackley Swimming's 2025 winter retention campaign, Trev's Winter Adventure, which went on to receive the Australian Swim Schools Association National Gold Marketing & Communications Award.
Progressed into the Marketing & Social Media Lead role following the expansion of my responsibilities and demonstrated capability in campaign leadership.

I was then promoted following demonstrated growth from creative and multimedia execution into integrated campaign development, strategic marketing and campaign leadership.

Gaming Marketing Coordinator
- The Star Gold Coast

The Star Entertainment Group | Jan 2024 - March 2025

Results-driven Gaming Marketing Coordinator with expertise in campaign execution,

creative content creation, and compliance management. Skilled in driving on-time, on-budget projects while maintaining legal standards. Strong communicator with a keen eye for trends, dedicated to elevating brand engagement and delivering impactful marketing campaigns at The Star Gold Coast.

Responsible for gaming marketing administration of purchase orders, budget tracking, compliance procedures, coordination of monthly eDMs, mailers and other property-wide communications.
Complete accurate creative briefs for the internal Creative Agency with set objectives, timeframes, and budget constraints.
Liaise with the Creative Agency to ensure campaigns and rollouts are delivered on-time, on-budget and effectively represent business objectives.
Write creative and accurate copy for eDMs, SMS, web pages and other marketing collateral.
Execute gaming marketing campaigns and physical displays at The Star Gold Coast.
Develop marketing campaigns that comply with RSA and RSG codes, statutory requirements and company policy.

Marketing Business Partner
- for South Coast Radiology

Integral Diagnostics (IDX) | Sep 2022 - Dec 2023

After being promoted to Marketing Business Partner for South Coast Radiology, I took on more responsibility to support all marketing, medical liaison, and business development activities as required in order to increase referrer numbers and business market share for South Coast Radiology (owned by Integral Diagnostics).
My position is responsible for creating and producing quality promotional materials, organising events, and ensuring that corporate brand objectives are met.
This very broad role includes event management, organising educational meetings, liaising with media (TV & Radio), and magazine advertorials and editorials.
My role currently demands building and developing effective relationships with staff and referrers to promote the benefits of and access to high quality diagnostic imaging services promoted by South Coast Radiology and Integral Diagnostics.

Marketing Assistant

South Coast Radiology | Nov 2021 - Sep 2022

Creating a brand new role for my young experience and potential, my main responsibilities was to assist the Business Development Manager of South Coast Radiology, including marketing support, administrative assistance, management of various digital communications and produce marketing material and assets.

JW Marriott Gold Coast Resort & Spa | 2020 - 2021

Food and Beverage attendant at the Chapter & Verse lobby Bar and Lounge.
By being a part of a 5-star luxury hotel on the Gold Coast, I built professional relationships and service of high quality, increasing my standards of premium hospitality.
Through working among some of the best mixologists and wine ambassadors on the Gold Coast, I have gained training and experience in bartending and cocktail preparation and creation. I have attained a deep knowledge of local craft beers, wine, spirits, as well as their optimal food pairings.

Nike Pacific Fair | 2020

Hired as a Christmas casual through Retail Prodigy Group at the Nike outlet at Pacific Fair.
Expertise in business administration, record keeping, planning, policies, procedures, researching, scheduling, and related responsibilities to ensure productive operations. Gained retail experience with the ability to ‘upsell’ and provide quality assistance of sportswear.

O'Brien Group Catering Australia | 2016 - 2020

Food and Beverage Assistant at Gold Coast’s AFL and NRL games.
Responsible for running corporate suites where I have learnt strong communication skills, conflict resolution skills and professional customer service.

INCLUDING: Working at the 2018 Commonwealth Games at Metricon Stadium across the entirety of the Games.

Opening and Closing ceremony
Working in the VIP areas, food and beverage steward assisting the athletes.

Gold Coast Convention & Exhibition Centre | 2019

Food & Beverage Steward and function catering.
I was a part of a team of Australia’s largest regional convention centre where large-scale national and international conferences and exhibitions roll out seamlessly from beginning to end; concerts, sporting events, and well-known award ceremonies.

Gold Coast Basketball Association's Social Media Assistant | 2019

Association exposure on social media platforms.
I was responsible for posting on game days and help athletes promote themselves through the business social media's. I gained skills in business communication and sport promotion.

Marketing Leap Internship | 2019

4 week Internship over June 2019.
Designing Branding Files and client outlines behind a style guide.
I gained skills in social media management, website planning for clients, designing business cards, online statistics and developing strategies for best social media exposure.

Graphic Designer for Body Revolution | 2018

Created digital designs for a small home business for a Gym Instructor at EMF Performance Centre.
Poster and Logo Design.
Document Presentation and development.
Social Media posts and digital design.
Gained skills in how to meet client’s visions and effectively organise time around freelancing.