Marketing Research & Intelligence

Grade: (7) High Distinction

Effective management decision-making requires reliable, valid and up-to-date market research. In this project, I explored basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This was a very important skill set to add to my career credentials.

This group project explored tourism attitudes and preferences among genders of university students (Generation Z).

Marketing Research - Gen Z tourism Report.pdf

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