Advertising & Integrated Marketing Communications

Grade: (6) Distinction

Marketing success is highly dependent on the effectiveness of marketing communication between an organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This project delved into the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation to an organisation's products and services.

This individual project exploring a marketing and creative strategies campaign, presents an understanding of the current bottled water consumer market (2021), an analysis on the industry, the company’s current competitors, and its projected forecast into the future, which identifies how Mount Franklin bottled water can reposition themselves to adjust to the market environment.

Mount Franklin - Marketing Report by Codi Tiedeman.pdf

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